Health and wellness are bigger issues now for Americans than they have ever been before. With advancements in wearable technology, Americans have been empowered to take their health into their own hands.
Watches that include heart rate monitors and pedometers are dominating the watch market these days, and FitBit is at the forefront of this movement. Obvious questions have been raised about the effectiveness of these watches. Claims have been leveled against FitBit that they grossly miscalculate heart rates during peak activity.
A study was done with participants exercising under the eye of doctors while hooked up to an EKG machine and simultaneously wearing a FitBit. They claim to have found that FitBit was off to the tune of 20 beats per minute during more intense workouts.
FitBit is now facing a lawsuit. There was a study performed to data mine results for the popular watches, but the study was paid for by Lieff Cabraser Heimann & Bernstein, the law firm suing the tech makers.
FitBit’s response was simple,
“What the plaintiffs’ attorneys call a ‘study’ is biased, baseless, and nothing more than an attempt to extract a payout from Fitbit. It lacks scientific rigor and is the product of flawed methodology.”
FitBit takes their technology very seriously and even claims to test each product for 3 years before its released to the public.
Lieff Cabraser Heimann & Bernstein, is a very affluent law firm based in San Francisco. They just won an anti-trust case against Apple, Google, and Lucasfilm. They proved that these companies were actively conspiring to decrease pay of employees with ‘creative’ roles.
Being sued by this firm is an uphill battle, and one that no one would want to be on the receiving end of.