It seems that Parkland student and gun control activist David Hogg’s boycott has made a big impact on Fox News host Laura Ingraham’s viewership — just probably not in the way he intended.
Her viewership is reportedly up more than 20 percent since the boycott began.
Hogg set his sights on Ingraham after she mocked him for getting rejected by several colleges amid his anti-gun activism. Ingraham ultimately issued an apology, which Hogg rejected. He then pressured the Fox News host’s advertisers into cutting ties with her show by calling them out publicly.
While his plan initially worked and dozens of companies pulled their ads from Ingraham’s show, it seems to have only helped her in the ratings.
Newsbusters breaks down the numbers:
Ingraham’s viewers apparently feel the same way. Since Ingraham returned from vacation on April 9, total viewership of her program has averaged about 2.7 million (Monday through Thursday; Friday’s numbers are not available).
Compare that to the ratings from March 26 through March 29, the Monday through Thursday just prior to the boycott: That week, Ingraham’s total viewership averaged 2.23 million. The increase in her ratings since the boycott began is more than 20 percent.
That’s good news for the companies that stood by Ingraham amid the controversy.
The CEO of MyPillow, Mike Lindell, made headlines when he defiantly announced he would not pull advertising from Ingraham’s show.
“I did not take my advertising down from @IngrahamAngle and @FoxNews, nor do I intend to,” Lindell tweeted.
— Mike Lindell (@realMikeLindell) April 2, 2018
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