We appear to have a boycott war on our hands.
Parkland student and anti-gun activist David Hogg’s launched boycott of conservative commentator Laura Ingraham’s Fox News show by targeting her top advertisers after she mocked him for getting rejected by colleges. Since then, she has lost over a dozen sponsors.
Amid that uproar, liberal commentator Kurt Eichenwald attacked pro-gun Parkland survivor Kyle Kashuv.
“Kyle…you continue to disappoint. Trafficking in fantasies, fine. Your followers are infantile, your only form of debate is insult. And you wonder why I have no respect for you,” Eichenwald wrote in a now-deleted tweet.
Playing by the rules of the left, Kashuv sarcastically said a boycott of MSNBC was in order because Eichenwald listed himself as a contributor to the network.
And it actually worked.
Proactiv announced on Friday it would remove advertising on MSNBC following Eichenwald’s attack on Kashuv.
“We are aware of this incident and have pulled our ads from the network as a result. We are working diligently with our media partner to get them removed as quickly as possible. Thank you,” the company announced on Twitter.
2/2: We are working diligently with our media partner to get them removed as quickly as possible. Thank you.
— Proactiv (@Proactiv) March 30, 2018
Ironically, Eichenwald actually isn’t an MSNBC contributor anymore. His contributor contact with the network reportedly expired in February.
Further, unlike Hogg, who rejected Ingraham’s apology, Kashuv graciously accepted Eichenwald’s apology when he claimed he got him mixed up with some other “Kyle.” Even though the explanation is questionable at best, Kashuv was willing to bury the hatchet.
Thus far, Proactive is the only company to take action following the exchange. It’s unclear if the company will change its position given the fact that Eichenwald is no longer a paid contributor for MSNBC.
David Hogg Vs. Kyle Kashuv