YETI Coolers is facing a gun owner boycott of its products after the company allegedly cut ties with the NRA Foundation without any warning or prior notice.
The NRA’s Institute for Legislative Action published the letter it sent to its members on Saturday:
For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country.
These Foundation events raise money to support youth programs and educational programs nationwide. The youth of America who benefit from these programs are the future hunters, hikers, fishermen/women, bikers, campers, wildlife photographers, mountain climbers, sportsmen/women and conservationists who will protect our natural resources and recreational lands.
Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy
outdoor recreational and educational programs.
The NRA Foundation is 501(c)(3) non-profit, charitable organization.
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Gun owners, hunters, and outdoors enthusiasts have been big customers of YETI, but that could change in a big way if they are perceived as taking a stance against the NRA and guns.
However, YETI disputed the NRA’s characterization of its move in a new statement and said the company supports the Second Amendment:
“A few weeks ago, Yeti notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs,” Yeti said in a written statement Monday afternoon. “When we notified the NRA Foundation and the other organizations about this change, Yeti explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the (NRA) distributed on April 20.
Further, the (NRA) stated in that same public communication that ‘[Yeti has] declined to continue helping America’s young people enjoy outdoor recreational activities.’ Nothing is further from the truth. Yeti was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, Yeti has always prominently featured hunters pursuing their passions. Moreover, Yeti is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”
One of YETI’s competitors, RTIC Coolers, posted the full text of the Second Amendment in response, clearly inviting YETI customers to switch over.
Do you think the YETI controversy was a big misunderstanding?
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